Modern Message Wins Innovator Award in Student Housing

Kayla McCain

By partnering with EdR and implementing an automated gift card program, both companies were recognized as Best Vendor and Operator Solution.

Modern Message CEO, John Hinckley, and EdR senior vice president of strategic business development and CTO, Scott Casey accepting the Best Vendor and Operator Solution award.

Modern Message, the creator of the resident engagement platform, Community Rewards, and EdR, one of America's largest owners, developers and managers of collegiate housing, were recognized as the Best Vendor and Operator Solution in Student Housing at the 7th Annual Student Housing Business Innovator Awards.

The award came as a result of a partnership between Modern Message and EdR last fall to solve EdR’s logistical dilemma of manually sending out thousands of move-in incentive gift cards to residents.

By implementing Modern Message’s Custom Incentive Program, an electronic and automated gift card delivery program inside Community Rewards, EdR was able to eliminate approximately 250 man hours that were previously dedicated to gift card management. They also saved money on delivery fees from the previous gift card provider, and began receiving credits back for unclaimed gift cards through the new program.

“This program paid almost immediate returns through efficiency and improved customer experience,” said EdR’s senior vice president of strategic business development and chief technology officer, Scott Casey. “The automated gift card system was easy to implement across all of our properties, is generating revenue and we are projecting that it will save the company tens of thousands of dollars annually.”

The Best Vendor and Operator Solution award was presented on Thursday, April 6 at the awards gala reception during the 2017 Interface Student Housing Conference in Austin, TX. The judging for the awards included more than 100 industry experts to vote on more than 150 entries for all categories.

“We’re honored to be recognized as the ‘2017 Best Off-Campus Vendor Solution’ in student housing,” said Modern Message, CEO, John Hinckley. “Gift cards can be a great marketing tool, however property management companies often experience major process headaches surrounding gift card delivery. To be able to help EdR not only save money but become more efficient as an organization was very rewarding for our team.”

Modern Message and EdR were one out of 25 organizations to receive an award at the 7th Annual Student Housing Business Innovator Awards.

About Modern Message:

Modern Message is the creator of “Community Rewards” - a resident engagement program that helps identify property's resident advocates and encourages them to spread the word about their apartment community across their social networks. The program integrates multiple marketing and operational efforts into one solution that rewards consumer engagement with their apartment community.

Residents can earn reward points for participating in any combination of tasks in regards to their apartment community including, creating and posting content on social media, taking online surveys, paying rent, renewing their lease, generating referrals, communication, and following properties social media pages to receive updates, all of which can be traded for various prizes. The company works with property management companies of all sizes across the United States and internationally in both multifamily and student housing.

About EdR

EdR (NYSE:EDR) is one of America's largest owners, developers and managers of collegiate housing. EdR is a self-administered and self-managed real estate investment trust that owns or manages 88 communities with more than 45,800 beds serving 55 universities in 25 states. EdR is a member of the Russell 2000 Index, the S&P MidCap 400 and the Morgan Stanley REIT indices. For details, please visit the company's website at

award press release